As we consume content changes, so does how businesses market their products and services. In an age where digital streaming is the king of visual content, businesses need to consider how they can reach consumers through this medium.
Here, Jean Cellent discusses the pros and cons of advertising in digital streaming. By understanding both sides of the argument, business owners can make more informed decisions about marketing their products and services in the modern age.
Pros of Advertising in Digital Streaming by Jean Cellent
Advertising on digital streaming platforms can be a great way to reach your target audience, as they are already engaged in the content they are watching. Here are some pros of advertising in digital streaming explained by Jean Cellent.
Allows Targetting a Specific Audience
When you advertise on digital streaming platforms, you can target a specific audience likely to be interested in your product or service. For example, if you sell a new cosmetics line, you can target women who watch makeup tutorials on YouTube.
Reach a Large Audience
Digital streaming platforms have a large and growing user base, so you can reach many potential customers with your ad.
Allows Tracking Results
With digital streaming advertising, you can track how many people saw your ad and how many of them clicked on it. This helps you measure your campaign’s effectiveness and make necessary adjustments.
Allows Creative Advertisement
Unlike traditional forms of advertising, such as television or print ads, digital streaming ads allow you to be more creative and interactive. For example, you could create a short video ad that people can watch on their phones or tablet.
Change Your Ad Campaign Quickly
If you want to change your ad campaign, you can do so quickly and easily with digital streaming. This flexibility allows you to respond promptly to changes in your market or target audience.
As you can see, there are many pros of advertising in digital streaming. More and more businesses are turning to this form of advertising because it offers a great way to reach a large and engaged audience. Keep these pros in mind if you are considering advertising on digital streaming platforms.
Cons of Advertising in Digital Streaming by Jean Cellent
While there are several benefits of advertising in digital streaming, Jean Cellent believes there are also some drawbacks to advertising on digital streaming platforms.
Advertising can be expensive. Companies need to pay for ad space on these platforms and may also need to pay for production costs if they create their own ads. Additionally, companies must pay for targeting options to ensure their ads reach the right audience.
Can be Intrusive
Advertising on digital streaming platforms can be intrusive. Ads can interrupt the user experience and be difficult to ignore. This can result in users feeling annoyed or even angry towards the company whose ad they saw.
Advertising on digital streaming platforms can be less effective than other forms of advertising. Users can easily skip over ads or turn them off altogether. Additionally, users may not be in the mood to watch ads while trying to enjoy their favorite shows or movies.
Advertising on digital streaming platforms can lead to privacy concerns. Users may not want companies to know what they watch or how often they watch it. Additionally, users may not want companies to use their data to target ads at them.
Last Few Words by Jean Cellent
Overall, there are both pros and cons to advertising on digital streaming platforms. However, Jean Cellent says that by weighing and analyzing these factors, companies can highly profit from advertising in digital streaming.